![]() Double check the email address you enter belongs to you and is the one you plan using for Google Analytics.Since you already have an email address, don’t click on the blue link to create a new Gmail instead.You need to provide your first name, last name, and an email address. Step 3: Choose Work / businessįrom the 3 options that show up, choose the For work or my business, even if you are running a personal site or business. You can find the link between the login credentials. If that is not the case yet, follow these steps. To access Google Analytics on desktop without Gmail, you need to use another valid email address that is registered as your Google Account. Option 1: Use your own email address to access GA Still, I want to give you a heads up of what to expect. Without Google Accounts, there would be fewer data available for your business.įrom this perspective, it makes sense that you have to enter the game as a player yourself, before you can access Google Analytics. That includes your site, app or web shop. More data about users, including searches and all other activities on Google products, as well as on apps and sites that have GA installed.The advantage of Google Accounts for Google is slightly different: There is also a section to control your privacy and security.As a bonus, an algorithm that gives you suggestions tailored to your preferences.A history of everything you have been watching and searching for.This summarizes the purpose of a Google Account, for users at least: The moment you are signed out of your Google Account and you visit one of the popular public Google products, you smash against a cookie wall. Yet, many people do not even know what it is for. The second one, Google Account, is at the center of Google’s core business (making money with ads). ![]() In the top row, you can see 3 products that don’t need an introduction: Chrome, YouTube and Gmail. Others are for businesses and developers.Īnd then there is an overlap of what people and businesses need.Ĭonfusing? Heck yes! Have, for instance, a look at the ever growing (and shrinking) list of Google products. With a Google account you have access to certain Google products, such as Gmail, Google Analytics or Looker Studio. If the customers of your agency are not tech savvy, Gmail is still a valid option to access GA. ![]()
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